Around 50% new publishers try to make money unethically. We handle them very strictly. Many popular ad media companies know it, but stay silent. We don`t, we believe in win-win business relation.
During 2013-2014 we paid $130K due to bot traffic and our entire ad media business collapsed, we gained hard lessons as well as insights. In 2016 we started again and developed 53 fraud control filters.
We are not telling you all, a few here -
01. Pattern recognition - We understand natural users, how they use websites.
02. IP, ISP - bots come from same region or paid IP zones.
03. Browser patterns - We have standard of browsers, bots can`t cope with it.
04. Proxy database - We have largest proxy detection database.
05. Signup - We mix our own inventory, we track signups and conversions.
06. Time tracking -
07. Multiple way of serving - We serve ads using multiple technologies, bot can`t cope with all.
08. Ads for bot - We set trap for bots, natural users don`t click.
09. Web Stats - We check link popularity from 3rd parties.
10. Manual checking - we check data manually before paying any user.
After controlling fake traffic -
A. 7x advertisers increased.
B. Income increased to good publishers.
C. Server costs reduced 70%.
D. Employees to focus quality improvement.
E. Referred traffic increased a lot.
F. Revenue increased a lot.
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